Beckham to kick off kids' camp
By Jane Hoback and Gil Rudawsky
Saturday, March 26, 2005
Before this week, if you tried Googling Denver billionaire Phil Anschutz together with international soccer superstar David Beckham, it's unlikely you would have had any hits.
That's no longer the case. The duo announced a joint partnership to launch the David Beckham Academy. The London soccer camp will open in summer 2005 on the Greenwich Peninsula in East London, next to the Dome, where Denver-based Anschutz Entertainment Group is building an arena and entertainment district.
The soccer school will be designed to accommodate 15,000 kids - 10,000 of whom will be offered a free spot. The others will pay about $500 to attend the five-day program.
The 30-year-old Beckham, who plays for Real Madrid, said that when he retires, he'll work full time at the school.
"I'll play up to the point where I feel my legs are getting too old and I can't do it any more at the top level," he told CNNsi. "When that time comes, that's when I'll go into the soccer school."
Anschutz will open a sister academy this year in Los Angeles. Timothy Leiweke, president and chief executive of Anschutz, said Beckham's celebrity offers a "unique platform." Leiweke watched Beckham teach young soccer players recently in Los Angeles.
Assistant Business Editor Jane Hoback and Deputy Business Editor Gil Rudawsky write about local business talk that doesn't necessarily end up in quarterly reports. They can be reached at business@RockyMountainNews.com.