Nosh? Nack? Notch? Nock?
Posted by Al Lewis @ 6:06 pm
Tuesday, March 27, 2007
I thought I knew Joe Nacchio. Truth is, I don't even know how
to pronounce his name.
In court, it's most often pronounced Nosh-E-O. And sometimes,
even Nash-E-O. But when he was CEO of Qwest it was most often
Nacho, kinda like the chips. In fact, last week a long
protester swung a sign outside the courthouse that read: "I
want cheese with my Nacchios."
On Monday, after court, I decided to ask Nacchio how he
pronounces his name -- which I thought was about the dumbest
question I ever asked him. The answer, however, surprised me.
"I say 'Nosh-e-o," he told me, 'but it's really 'Nock-e-o'. ...
It was Americanized." In Italian the "cch" make the "ca"
sound. Remember Pinocchio?
Nacchio said his son David, who speaks fluent Italian, goes by
Nock-e-o, preferring the ancestral pronunciation.
So what about all those people in Colorado who called him Nacho?
"I never corrected them," Nacchio said.