CenturyLink expands IPTV in Florida
New launch builds on nascent Prism TV offering as telco
continues to consider TV plans for Qwest region
May 16, 2011
Large independent telco CenturyLink is already following through
on a recently stated commitment to expand IPTV in its legacy
local service markets, announcing that its Prism TV service is
launching in the Tallahassee area and Northern Florida.
The IPTV service earlier had been available in the Orlando, Fla.,
area as part of an initial soft-launch strategy the telco began
last year in a handful of markets around the country. It also
comes not long after a February rollout in
Nevada. CenturyLink president and CEO
Glenn Post said earlier this month during an earnings call that
the company would continue to logically expand the Prism TV
offering around existing market bases rather than make
large-scale expansion commitments.
Post also said that CenturyLink
was not ready to decide about launching IPTV in its
newly-acquired former Qwest Communications markets,
but hopes to make that decision by md-year. The Florida
IPTV offering involves some markets CenturyLink acquired as part
of its Embarq deal.
So far, CenturyLink’s IPTV strategy appears to revolve around
launching in markets where cable competition is especially
contentious, though the company’s progress has been gradual.
After it launched an IPTV trial in
a couple years ago, the telco took its time
deciding about launching IPTV in its Embarq markets.
The CenturyLink PrismTV service includes access to more than 240
all-digital channels, Pay Per View and video on demand, as well
as special features like whole home DVR, remote DVR programming,
on-screen caller ID, personal media sharing and more. The
company also is planning to offer new features such as mosaic
viewing and on-screen Web widgets.
Service packages start at a promotion-based fee of $35.99
monthly for more than 120 digital channels when combined with
qualifying services. Bundles can be had for under $90 per month,
the telco said.