AUSWR
The Association of U S West Retirees
 

 

 

Comcast sues Qwest over "false" ads
By The Denver Post
Tuesday, June 5, 2007


Comcast sued Qwest on Monday, claiming that its new "Broadband Challenge" ads are deceptive and misleading.

In the print and TV ads, Qwest touts a test in which "72 percent of Internet users said Qwest was as fast or faster than Comcast."

Comcast charges false advertising and unfair competition and is asking a federal judge in Denver to bar Qwest from making the claims.

"As Qwest is fully aware, Qwest's advertising claims are literally false, impliedly false and were intentionally designed to mislead and deceive consumers,"  Comcast said in its suit.  "Qwest's advertisements attempt to cloak its false and misleading claim with an opinion survey."

The ads began running May 15.

In response to the suit, Qwest spokesman Bob Toevs said:  "The results of this blind, side-by-side survey have touched a nerve.  While any legal questions will be answered in court, we will not back away from a key point:  Qwest provides a better deal in overall performance, pricing and our industry-leading customer service."

http://www.denverpost.com/business/ci_6061567