Comcast sues Qwest over "false" ads
By The Denver Post
Tuesday, June 5, 2007
Comcast sued Qwest on Monday, claiming that its new "Broadband
Challenge" ads are deceptive and misleading.
In the print and TV ads, Qwest touts a test in which "72 percent
of Internet users said Qwest was as fast or faster than
Comcast charges false advertising and unfair competition and is
asking a federal judge in Denver to bar Qwest from making the
"As Qwest is fully aware, Qwest's advertising claims are
literally false, impliedly false and were intentionally designed
to mislead and deceive consumers," Comcast said in its suit.
"Qwest's advertisements attempt to cloak its false and
misleading claim with an opinion survey."
The ads began running May 15.
In response to the suit, Qwest spokesman Bob Toevs said: "The
results of this blind, side-by-side survey have touched a
nerve. While any legal questions will be answered in court, we
will not back away from a key point: Qwest provides a better
deal in overall performance, pricing and our industry-leading